Reaction for Zugay’s “redesigns” has been overwhelmingly positive, with brands such as TikTok and McDonald’s changing their expensive, and forged in Dante-levels of email rounds, logos with Emily’s lo-fi send-ups.įor McDonald’s, Emily decided to take focus away from the Golden Arches, emphasizing the O and not the M, because reasons ("I don't think that you meant for your logo to look suggestive, but right now, this looks like two knees to me. In her Toks-I’m told that’s what the kids call TikTok posts-Emily presents her redesigns in a monotone and expressionless manner similar to the ennui of a tortured artist, and her apathetic performance is reminiscent of MTV’s Daria, Bob’s Burger’s Tina Belcher, and April Ludgate from Parks and Recreation. Zugay’s “redesigns” are as much a scathing critique of a particular logo as they are on how logos and brand designs are created and discussed. One could sit in front of their keyboard, thesaurus at the ready, and bang out a few hundred words bloviating about a redesign project for some blog, or, if you’ve got the comedic chops of Emily Zugay, you go with deadpan satire, to dazzling effect. Of course, it’s easy to lob negative critiques at brands from the peanut gallery, but simply saying “this sucks, I hate it” doesn’t add value to the conversation. And in the digital period of the Anthropocene age, everyone is a critic with a platform, whether they ought to be or not. When it comes to iconic and globally recognized brands, a polarizing switch to a beloved logo can send fans into a veritable tizzy. Although the app’s name was changed to TikTok when it was launched internationally, the company kept the same design.Change can be difficult, and logo refreshes are no exception. The design uses a stylized “D” modeled after a musical note, which at the time symbolized the name Douyin. How was the TikTok logo made? The TikTok logo was designed with the idea to highlight the talented content creators in the app and demonstrate the entertainment value they offer.
Reportedly, the designer wanted to create an emblem that mimicked the excitement of attending a major concert. What is the TikTok logo based on? The TikTok logo design was created by an unknown developer who, according to TikTok executives, was inspired by a concert he attended before he was invited to work on the symbol. The creator of the TikTok badge hides his name, but he did share the story behind the design, and the source of the inspiration - a dark club room and a rock concert with music and light vibrations.
Who designed the TikTok logo? The name of the designer of one of the most famous logos in history remains unknown. The first half of the first glyph could be influence, but it’s just speculation. In fact, the note can also be a reference to the Chinese name of the app – Douyin, or ‘抖音’. That’s what you can do with your video, anyway – modify it to be catchier and more interesting. The combination of a note-like symbol and a 3D effect is supposed to tell you that the main two aspects of TikTok are: music and visual effects.
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